Hi, Well, Alistair Darling has done his thing with the Pre-Budget Report to try to stave off the worst of the recession. But at Studio 2 Online we're doing our bit to ensure you have the right tools to make the most of the opportunities to thrive during the recession. Forget 20% off at M&S, or 25% off at Debenhams, if you want real value for money see what we have to offer in December. Find out more below ........
In This Studio Monthly.
1 The Launch Pad.
2 FREE Search Engine Audit
3 Email marketing really works!
4 Web Threads.
5 Sacha's Web Tutorial.


The Right Tools for the Job! 

As the recession starts to bite, thoughts turn to cutting costs, including a real temptation to slash your marketing budget.

But before you take the decision you need to ask yourself, 'How can I save money whilst still generating the lifeblood of my business, by finding new customers and retaining my existing customers?'

You need to make sure you have the right tools for the job. Studio 2 Online are currently offering the following special offers to ensure you have those tools:

> GUARANTEED 1st page of Google or your money back now on ALL our Search Engine Optimisation (SEO) solutions.

> 3 FREE months of SEO - 15 months SEO for the price of 12.

> FREE upgrade from our Silver to our Gold email marketing solution. 

>FREE website copywriting.

These special offers run until 19th December 2008, so contact us now for a no obligation meeting.

1st Page of Google or your money back*. Click here to find out more.

Quote of the Month:

No one can doubt that times ahead are going to be tough, but here's a thoughtful comment from an unlikely source, The Duke himself.

"Tomorrows the most important thing in life. Comes into us at midnight very clean. It's perfect when it arrives and puts itself in our hands. It hopes we've learned something from yesterday."
- John Wayne
  
   

1. The Launch Pad.

Feast your eyes on our most recent website launches...

Visit A L Dalton's new website

A L Dalton
Situated in Nottingham and founded in 1901, A L Dalton is a family run business at the forefront of the supply of woodworking machines and support services.

Visit EMSY here

Primary Care Research Network East Midlands South Yorkshire
The network is one of eight which cover the whole of England to form the UK Primary Care Research Network, which has as a central objective the development of the evidence base to inform the prevention, diagnosis, treatment and management of illness and disease in primary care.

2. FREE Search Engine website audit.        

The whole subject of Search Engine Optimisation (SEO) can be a bit daunting, especially to newcomers.

So, if you've never looked into SEO before, or you're not too happy with your current supplier, why not let us do a FREE SEO audit on your website to demonstrate just what we can do for you? 

You will have the added benefit of having your website audited by the ONLY Search Engine Marketing team in the UK to be awarded the Platinum Agency seal by SEMPO.

> Find out more about our FREE SEO website audit here.

> Contact us now to arrange your FREE SEO website audit.

or simply ring us on
0845 6187342

4. Web Threads.

If you're like me, the current crisis has done nothing to increase my confidence in politicians. But cheer up, it could be worse! Have a look at this and I challenge you not to laugh out loud!

> Look here

see more >


Changes in VAT 

Don't forget the reduction in VAT from 17.5% to 15%announced in the Pre-Budget takes effect from Monday 1st December.

If you are in any doubt about what you need to do HMRC have published a definitive guide to help you.

> Go here for details. 

Find out where Santa goes over Christmas.

Ever wondered just how Santa manages to deliver all those presents over Christmas Eve?

Well now you can track Santa's movements thanks to the technical guys at NORAD (North American Aerospace Defence Command). Let's just hope they don't mistake him for something more threatening!

> Visit NORAD tracks Santa here.


Still want to help with Children in Need?

It's not too late to make a contribution to this worthy cause and perhaps solve the problem of what to get Uncle Bert for Christmas.

Visit this website to buy Children in Need gifts which also make a contribution to the charity.

Visit the Charity Goods website

'Tis the season to be blogging

Come and join in the discussion with your own views by visiting our regularly updated blog. Your comments will be most welcome.

> Visit our Blog here.

3. Studio 2 Online achieves a UK 1st!

 

Find out more about the SEMPO Platinum Agency Seal

We are delighted to announce that this month Studio 2 Online scored a UK 1st by being the only agency in the UK to be awarded the prestigious SEMPO Platinum Agency Seal for Search Engine Optimisation (SEO).

SEMPO, the Search Engine Marketing Professional Organisation, is an independent non-profit professional organisation formed in 2003. To qualify for the Platinum Agency seal SEMPO requires at least 50% of employees who work with clients on SEO to have graduated from their Advanced SEO course.

We qualified when the newest member of our dedicated SEO team, Harpreet Seehra, passed her exam. Well done Harpreet!

Along with our 1st page of Google or your money back guarantee which now applies to all our SEO solutions, the SEMPO Platinum Agency seal clearly demonstrates our commitment to giving our clients both the expertise and value for money they need.




   

Email Marketing - it really does work!

According to the Direct Marketing Association (DMA) email marketing will generate 46.65 for every one pound spent. However, theory is one thing, but does it work in practice?

Well, it certainly has for our client Alan Wearring-Smith of Culinary Innovations. Alan is a newcomer to email marketing but recognised the potential for generating new enquiries. Previously Alan had used telemarketing to try to generate qualified leads, but without any significant success.

He recently implemented our Gold email marketing solution and just the other week sent out his first email campaign to 1,000 professional chefs. He is delighted that this has given him 35 qualified leads. In comparison, on previous experience he would have expected just 3 from the same number of telemarketing phone calls. That's an increase of 1150%!

As well as the increase in enquiries Alan emphasises the benefits of email marketing include, being able to clearly identify who opened his email, what areas of the email most interested  them and the immediate feedback he can get from the reporting system.

Culinary Innovations is just one example of how email marketing can make a real impact on generating new enquiries.
 
This month's web tutorial

5. Sacha's Web Tutorial.

The 8 second test

I'm getting a bit arthritic in my old joints these days, so I spend more time than usual lying down watching Giles as he surfs the web, and one of the things that strikes me is just how quickly most websites lose my interest. It seems I'm not the only one as a staggering 50% of visitors to the average website leave after just 8 seconds, less time than it takes me to wolf down my dinner!

The truth is that a lot of websites just do nothing to grab your attention when you arrive. On top of that, even if you do stay more than 8 seconds most of them don't encourage you to do anything, a subject I yapped on about last month.

Why is this? Because too many website owners and website designs forget the fundamental fact that the Internet is primarily an information gathering tool. When a visitor comes to your website they are only interested in what they want, what their needs are and what you can provide to answer their questions. And they want that information fast. 8 seconds is all you have to capture their interest and give them a reason to stop on your site. If not, whoosh, they're off surfing again.

So you see, in cyberspace content is king. The content of your website is essential to it's success, yet too many website owners think they can write it themselves. Well, perhaps some can, but most can't, that's why you need a professional copywriter to help you get that turn of phrase just right. The bottom line is that professionally written copy will transform the profitability of your website, turning visitors into enquiries and sales.

So, are you sure if your website passes the 8 second test?


> Learn more about how effective website copy will transform the profitability of your website.