August 06 Newsletter
, welcome to our August newsletter; with the latest
Studio 2 and industry news.
E-Commerce Club Update
As mentioned last month, we will be launching our new
e-commerce club in October - an
exciting new concept that we hope will bring like minded businesses
across the region together, to discuss each others experience
and knowledge of e-commerce.
As more and more businesses are turning to selling online, many
operating exclusively through their website, we feel the club
will act as a great platform for people to share experiences
and resolutions to grow their own business.
With guest speakers each month and an open discussion forum
facilitated by experts in their field, Studio 2 are offering
an opportunity to sign up as a member and benefit from the wealth
of experience and expertise in the broad spectrum of e-commerce
businesses operating in the East Midlands area.
Some of the topics being covered include:
to deal with deliveries: Costs, which courier, how to
charge, whether to offer incentives.
to increase sales through search engines (Organic &
pay per click)
How to get the most from email marketing: Increasing repeat
sales, building the list.
events are members only and places are strictly limited.
To register your interest please call Mechelle Harcourt on 0116 2425811.
Case Study: Whitehouse Construction
Whitehouse Construction is a £15 million
a year turnover company based in Ashbourne, Derbyshire.
They approached us to create a new coporate website,
impressed with a previous project we had created for
one of their competitiors.
Their brief was to design the new site to be visually
very appealing, with a particularly striking homepage.
Whitehouse were keen that the site depicted a clean
look with none of the traditional construction images
of holes, diggers and 'messy' construction images.
"We found the team at Studio 2 helpful and professional
– the look that we had in our minds, they were able
to transpose onto the web’"
New Team Member
This month we are pleased to announce a new member
has been added to the Studio 2 Online team!
Mechelle Harcourt joins
us as our new Marketing Assistant, and will
be in charge of future events, marketing and PR for Studio 2.
am very pleased to join the Studio 2 0nline team, and
see their commitment to service and investment in their
staff and local community as an opportunity to be a part
of something innovative and exciting."
Case Study: Mobility Scooters Plus
Having worked with this client on a previous
project - Mobility
Scooter Batteries, we were asked to revamp
another site in their portfolio - Mobility Scooters Plus.
The site sells mobility scooters, wheelchairs and walking
aids to customers around the world. The new site has been
designed to reflect this, with a country select option,
branding the site according to your location.
Our powerful Online Store Builder software was deployed
to take care of online ordering.
"This is my second project with Studio 2 and once again
I have been delighted with the process and the results.
I cant praise them enough"
New Free Seminars
Due to the success of June's free technology workshop,
held at The Marriott Hotel, we are pleased to announce we shall
be running the event again on 18th October,
for those that missed out the first time. This will be held
once more at the new Marriott Hotel.
This will cover the same topics as before, again with our partners
RDC Communications and Aurora Technologies.
Previous to this event, we will also be running a brand new
seminar, in assocation with ABC Training on an important topic
– "How to generate more sales for your business".
Case Study: Bikram Yoga Leicester
Bikram yoga, for the uninitiated,
is a demanding series of 26 postures (asanas) and 2 breathing
exercises (pranayamas), which is suitable for all ages
and levels of ability.
Each posture stretches and strengthens
specific muscles, ligaments and joints needed for the
It is performed over a 90 minute
session – in 110 degrees heat that keeps the muscles
warm enabling you to stretch more deeply without injury.
Most of the Studio 2 team have tried it atleast once,
and we definitely encourage others to try it too!
They wanted the site to be bright
and funky, avoiding a traditional and holistic 'calm'
look, normally associated with yoga.
Seeing as we've had such a short and generally cold summer,
we didn’t think there would be any harm in mentioning
Christmas e-cards so soon!
A great cost effective way of sending out branded cards, our
own Christmas card e-game by the end of the festive period had
a high score table of over 5000 entries!
It's a great way of bringing your past and present customers
back to your brand.
Cost of Postal Campaign
2,000 custom design and printed cards - £750
Time to label 2,000 cards - £450
2,000 2nd class stamps - £460
With the recent changes in how Royal Mail's pricing structure
works, the size of your card will now also have an effect
on your costings.
With our campaigns starting from just £475
just think of the savings!
Update on new CRM Project Module
Studio 2 have always felt that it was their commitment to their
clients that made them stand out from the crowd.
With the knowledge that poor communication and project updates
is a frequent complaint during IT projects, Studio 2 have always
endeavoured to ensure this is an area in which we don't make the
same mistakes as many other agencies. To improve our service still
further we are investing in a bespoke
project management module
, complete with client portal.
Not only will this increase the efficiency of the Studio but it
will allow clients 24 hour access to their project information,
including schedules, key milestones, deadlines for anything they
need to provide and the current progress of their project with
predicted launch dates.
This should be installed in September with the client portal
becoming live shortly after.
Industry News – What is Web 2.0?
A name banded about these days in the web circles
is the term 'web 2.0'.
But what is it? The name hints at an improved version
of the World Wide Web, and this is partly true. What’s
starting to change is the websites work.
Sites are becoming less and less 'static' as new sites
let people collaborate and share information online in
a new way – e.g wikis, blogs and bittorrents.
To find out more about how web 2.0 is slowly growing,
and how you could be benefiting from it take a look at
this excellent article by O'Reilly Media – the creator
of this new buzzword.
the full article here »
Case Study: RDC Communications
RDC Communications deliver high quality, cost-effective
voice and data communications. Based in Leicester, RDC
are the only Siemens Accredited Partner in the Midlands.
Studio 2's solution is a slick and graphically rich
site, complete with updateable product pages and a customer
login area for users to download catalogues and brochures.
Upcoming Exhibitions – come visit us!
We will be exhibiting at the Northants Business Showcase on Tuesday the 12th September.
This promises to be a showcase of companies, exhibiting a wide
range of diverse products and services.
Entrance is free, and is on throughout the day 10.00am to 7.00pm.
B2B Midlands, taking place at the Ricoh Arena on 10th - 11th October,
is part of B2B Portfolio broad-based business events designed
for owners, directors and entrepreneurs running small and medium
sized enterprises (SMEs) with between 5-250 employees.
The format of these event offers access to ideas, information
and inspiration to help business growth all under one roof,
allowing time-poor companies everything their business may need
within a one-two hour travelling time.
Activ4 is a dynamic sports and Winter sport tour
operator, who approached us to rework their website for
the Boarderweek festival held every December. We
will be introducing an online booking system.
"I have only been
with working with Studio 2 for a short time, but already
I am impressed with their standard of work, communication
Peter Goold, Activ4
Pick and Pack Express provides warehousing,
packaging and training services from their Leicester site
on the Meridian Business Park. Studio 2 will be redesigning
their current site.
"I approached four
or five possible web companies with respect to developing
our new site, and Studio 2 Online felt and seemed the
David Blick, Pick and Pack Express
|Studio 2 Online Ltd
2 Peacock Lane
0116 242 5811
0870 837 0087
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