July 06 Newsletter
Welcome to Studio 2 Online's July newsletter, where air conditioning
is no longer only a state of mind!
Studio 2 in the Press
Leicester Mercury ran an article last week covering our free
technology seminar success, held with our partners RDC Communications
and Aurora Technologies.
the full article »
are afoot for another seminar towards the end of October,
to book your place now please call Mechelle on 0116 2425811.
Case Study: Leicester High School for Girls
Leicester High School is an independent selective
day school for girls aged 3 to 18, which is a member
of the Girls' School Association (GSA).
It has a Christian Foundation open to girls of all
faiths, or none. It has an outstanding academic record
at A level and GCSE, and is one of the county’s
top performing schools.
They had an existing website, developed in-school,
but realised they needed to improve their image dramatically
to attract both prospective students and their parents,
as well as provide an ever evolving site for existing
pupils to log in and keep up to date with current events.
The site was designed to attract both the young and
old, and remain fresh and interesting rather than fusty
and old fashioned.
E-commerce Club - Coming Soon!
Ever felt you're on your own running your e-commerce
business? Want to understand how others do things, but don't
know other like minded businesses in the area to bounce ideas
In an exciting new venture, we will be launching our first E-commerce
Club towards the end of October. Getting together
on a regular basis with guest speakers, and featuring open discussion
and topical tips and tricks, it should prove to be a real pool
of information for e-commerce businesses operating in the East
information will follow over the next few months, but
if you would like to register your interest,
please call us on 0116 2425811.
Partner Spotlight: Wellbeing Clinic
Studio 2 helps to grow your business -
Business is nothing without good people -
People are nothing without good health!
With this in mind, the Wellbeing Clinic in West Bridgford,
Nottingham has been helping businesses save money through
reduced absenteeism. This is achieved through their stress
management and wellness treatment programmes, improving
the health and stress levels in businesses' employees.
find out more about how Wellbeing can start saving
your business money, contact them on 0115
982 5353 or email@example.com
Clients will gain greater project visibility with new Project
part of our ongoing commitment to improving efficiency, client
response times and quality control, we have commissioned Concentrix to develop a bespoke module for our existing Sage CRM system.
substantial investment will help us manage our clients
more effectively and give clients greater visibility into
the status of their projects.
The module also features a Client Project Portal,
which will allow clients to securely login to our system and
view their in-progress projects. Clients will be able to provide
feedback, check concept designs, upload content and signoff
on key parts of the project.
Concentrix were responsible in originally supplying Sage
CRM to us, which has since proved to be a resounding
success in organising and storing client information. The new
module will be developed as an integral part to Sage CRM maintaining
all client management under one system.
exciting new system is scheduled for launch 8th September
– more details to follow!
Sasha's Web Advice:
The importance of good web design
Fussy dog that I am, I always appreciate good
design in websites.
always amazes me in this day and age that the web design
community as a whole has never really caught up with its
traditional print and broadcast design cousins for quality,
I always reign with a firm hand over here, so you can
expect all our design work to be of the highest standard,
But what is effective design? It isn't simply how attractive
it is to look at. Does it communicate effectively to your
clients? Many websites are lovingly created by designers
who want their work to look as good as possible –
but not necessarily good for you – good for their
portfolio more like!
professional website designer will look as a whole at
what you want the site to achieve, the messages herein
and how they are displayed.
Here are some points to clear up what I'm waffling
Copy – Well written copy is a
must, but also how that copy is displayed. Passive copy
with the words 'We offer the perfect solution…'
will get you nowhere. Calls to action and questions
to the customer will get them thinking about their problems,
not your waffly theoretical solution.
engine compatibility – more and more
businesses are feeling the need to get well placed in
Google. The best way to achieve this is to ensure your
site features lots of interesting text, but formatted
Design – well yes, nice pretty graphic design is also
Search Engine Promotion Client Spotlight
We have been carrying out search engine promotion for
our long standing customer Associated
Stairlifts for the past four years.
In that time their website has gone from strength to strength
through the rankings in Google, peaking this month at a high
of number 2 for the keyphrase 'stairlifts'.
Only the mighty Stannah were positioned higher!
Engine Promotion achieved -
Position 2 on Page 1, for a SINGLE
Associated Stairlifts have had such a success with traffic
driven through the search engines to the site, they've actually cut their traditional advertising by £1000 a month!
Engine Promotion - £4000 pa
Traditional Advertising - £12000 pa
BOTTOM LINE BENEFIT - £8000
10% of Retail Sales Now Online
per cent of all retail sales in the UK now take place
online, new figures reveal.
The Internet Media Retail Group (IMRG) has released its
latest index data of sales by e-retailers and found that
some £80bn worth of consumer spending in this country
is either conducted on or influenced by the internet.
Of this amount, £30bn is attributed to online retail
spending and 'other consumer spending' accounts for a
further £20bn. The remaining £30bn results
from customers who use the internet to research an item
before purchase or made their purchase because they saw
it advertised online.
the full article here »
Etch-FX are an online retailer of window
and glass etching effects. Studio 2 will be rebuilding
their existing site with enhanced ordering facilities.
" I chose Studio
2 as I had come across the company through the media
and various searches on Google whilst looking for a
new web design company. Combined with their professional
approach at our meetings and their team of specialists
in all areas of building an e-commerce site, I decided
to give them the job of re-building my web site"
Patrick Green, Etch-FX
Millieboo is a new venture, which will
be selling baby gifts online via an e-commerce website.
We will be working with them to help develop their new
"Studio 2 were the
number one choice for designing the website for Millieboo
- unique baby gifts with a gift box service with an
added personal touch.
I needed a company that
would design a website with a clean, contemporary look
and from what I have seen of their current work- I don't
think I will be disappointed!!!
Caroline Parker, Millieboo
Thorpe Kilworth have been established
for over 50 years, designing and manufacturing bespoke
educational furniture. Their current web presence is looking
tired, and so have appointed Studio 2 to completely redevelop.
|Studio 2 Online Ltd
2 Peacock Lane
0116 242 5811
0870 837 0087
|Missed a newsletter?
Previous issues can be found on our website: Click here