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Ecommerce Websites: Masses Of Technical Data Made Simple

A one-stop shop for manufacturing, joinery companies and timber merchants, Daltons’ existing ecommerce website did not convey the extensive, and often exclusive, nature of its woodworking machine range, nor the high level of reliability, quality aftercare and array of associated services on offer.

Impact Web Solutions' ecommerce website designers delivered an ecommerce website which includes animation to engage visitors and promote the wide range of brands and machinery Daltons supplies.

Visitors to this ecommerce website benefit from clear navigation and user-friendly categories and sub-categories which simplify the product range. A search facility helps visitors to instantly locate products and a breadcrumb trail show their position within the ecommerce website at all times.

On product pages, multiple click-to-enlarge images, a product description, list of features and clearly laid-out technical data, can all be downloaded to PDF for off-line reference. Relevant optional accessories are offered alongside each product, a great ecommerce website feature designed to exploit up-sell opportunities.

Daltons now has a future-proof ecommerce website, with the capacity to sell tooling and spares and the facility to easily update all content in-house and move products into a special offers category for promotion. Net prices are shown on product pages with VAT and shipping costs automatically calculated in the shopping basket so these can be easily updated too.

As well as an enquiry form for buyers and sellers, a newsletter sign-up is prominently featured on every page to capture valuable customer and prospect data and to regularly promote products and services and drive traffic back to Daltons’ new ecommerce website.

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