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Ecommerce Websites Case Study: Search

Ecommerce websites: Competitive Retailing On Google’s “Oxford Street”

The success of the Discount Mobility Plus ecommerce website is proof positive that the grey market is every bit as savvy as the iPhone generation when it comes to comparative shopping online. Mobility products are not luxury purchases and, once a shopper has decided what features they need and want, they’ll shop on price and visit ecommerce websites to do so.

Impact Web Solutions realised that the challenge for Discount Mobility Plus would be as much about attracting visitors to the ecommerce website as it would be about designing an ecommerce website which communicated compelling value for money messages in a reassuring and trustworthy environment.

Shoppers searching for discount mobility scooters, wheelchairs and walking aids will find Discount Mobility Plus’ ecommerce website on the first page of Google thanks to Impact Web Solutions' search engine optimisation campaign and the care we took with redirection to maintain page ranking from the old ecommerce website.

Once they arrive on the site, a search tool helps comparative shoppers jump straight to the product they’re looking for, product variations allow them to choose a product colour. Visitors can then select location and the ecommerce website will automatically update the all-inclusive prices to reflect local shipping costs. Regardless of location, customers are billed in sterling so, for a helpful indication of the local currency price, this ecommerce website links to a currency converter.

Discount Mobility Plus can instantly react to competitor activity and update products, price, discounts and offers instantly, on their ecommerce website at no extra cost. In common with many of the ecommerce website we create for clients, we incorporated a related items feature to increase basket value and profitability.

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